Malabar Village
Flavorful Branding & Marketing

Malabar Village, a prominent name in Kerala's food sector, partnered with Dodge 'n Burns to enhance its brand and digital presence in line with its expansion and the opening of new stores. This project involved creating a unified and compelling brand identity and a series of targeted marketing materials aimed at maximizing reach and drawing in a larger audience to experience the distinctive flavors and hospitality that Malabar Village is known for.

Requirement

With its expansion and the opening of new outlets, Malabar Village required an enhanced branding strategy and impactful marketing materials to effectively promote its offerings. The goal was to create a cohesive brand image and engaging promotional content that would resonate with Kerala's diverse culinary enthusiasts and maintain Malabar Village's position as a leading food conglomerate in the region.

Requirement for Malabar Village
Problem for Malabar Village

Problem

As Malabar Village sought to expand its footprint in Kerala, the challenge was to ensure that each new store opening was met with enthusiasm and became a community event. The existing brand and marketing strategies needed revitalization to effectively communicate the quality, tradition, and unique dining experience offered by Malabar Village. It was essential to capture the essence of their culinary legacy and convey it in a modern, appealing manner to attract a wider customer base.

Solution

Addressing the unique needs of Malabar Village, our team developed a robust branding and marketing strategy that included a fresh brand identity, engaging digital content, and targeted promotional materials. We focused on storytelling that celebrated the rich heritage and diverse flavors of Malabar Village, creating materials that not only attracted attention but also instilled a sense of pride and anticipation for each new store opening. Our comprehensive approach resulted in increased visibility, customer engagement, and successful store launches across Kerala.

Designs for Malabar Village by Dodge 'n Burns

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Designs for Malabar Village by Dodge 'n Burns

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Designs for Malabar Village by Dodge 'n Burns

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Designs for Malabar Village by Dodge 'n Burns

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Dodge

'n

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The

Turnkey

Branding

Studio

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Dodge

'n

Burns

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The

Turnkey

Branding

Studio

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