Valiyatharayil Mercy Opticals
Rebranding for the New Era

In a strategic move to modernize and attract a new generation of customers, Valiyatharayil Mercy Opticals partnered with Dodge 'n Burns for a comprehensive rebranding initiative. The collaboration resulted in a refreshed brand identity, including a new logo and reimagined visual elements that represent the brand's legacy and future direction. Our design strategy aimed to resonate with customers across Kerala, blending tradition with contemporary aesthetics to reflect the quality and care inherent in every Mercy Optical experience.

Requirement

Valiyatharayil Mercy Opticals, with a legacy spanning over a decade and a widespread presence across Kerala, sought to rejuvenate its brand to appeal to a broader and younger demographic. The aim was to modernize the visual identity, ensuring it speaks to the evolving tastes and preferences of their clientele while honoring the brand's rich history. The requirement encompassed a new logo and updated branding materials that would signify a new chapter in the Mercy Opticals story.

Requirement for Mercy Opticals
Problem for Mercy Opticals

Problem

Despite its well-established reputation and extensive customer base, Valiyatharayil Mercy Opticals faced the challenge of staying relevant in the rapidly changing retail landscape. The existing brand image was perceived as traditional and did not fully capture the innovative and modern services offered by the company. It was crucial to revitalize the brand to continue appealing to existing customers while attracting new ones, especially in the competitive optical market of Kerala.

Solution

Dodge 'n Burns approached the rebranding of Valiyatharayil Mercy Opticals with a clear vision to infuse modernity while respecting the brand's longstanding heritage. Our creative team developed a contemporary logo and a suite of branding materials that speak to both quality and innovation. The rebranding extended beyond visual aesthetics, touching every aspect of the customer experience. This comprehensive approach has not only refreshed the brand image but also repositioned Valiyatharayil Mercy Opticals as a trendsetter in eye care and fashion eyewear in Kerala.

Mercy Opticals Logo by Dodge 'n Burns

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Mercy Opticals Logo by Dodge 'n Burns

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Mercy Opticals Logo by Dodge 'n Burns

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Mercy Opticals Logo by Dodge 'n Burns

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Dodge

'n

Burns

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The

Turnkey

Branding

Studio

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Dodge

'n

Burns

|

The

Turnkey

Branding

Studio

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